Scores of complaints from viewers who found a Pot Noodle advert offensive to the Welsh were rejected by the industry watchdog today.
Some 81 people told the Advertising Standards Authority the commercial was racist.
The advert showed miners getting strands of Pot Noodle from a 'noodle mine' in Crumlin, Wales.
After an investigation, the ASA rejected the viewers' complaints, saying the commercial was neither offensive nor racist.
'We acknowledged that the ad offended some viewers. However, we did not consider the depiction of Welsh miners in the ad was derogatory to the Welsh,' it decided.
The commercial was launched as part of a bid to re-position Pot Noodle as a healthy snack.
Food giant Unilever, which makes Pot Noodle, earlier described the advert as 'tongue in cheek'.