PLANS for the biggest ever gathering of the mighty Jones clan are being launched today.
Organisers want thousands of Joneses to congregate on the same spot to break the Guinness world record for the biggest ever gathering of people with the same surname.
S4C, which is behind the plan, is launching its campaign today in Blaenau Ffestiniog, where the highest proportion of Joneses in the UK now live.
The channel is hoping to fill the 1,600-seat Wales Millennium Centre with an audience of Joneses, which would smash the previous record set in Sweden, where 583 Norbergs gathered to set the current target.
And the channel is making sure there is plenty of incentive for members of the huge Jones family to make the trip.
A variety show starring a host of famous Joneses - called Jones Jones Jones - will keep crowds amused on November 3 while official Guinness staff carry out what is hoped to be a huge count.
Blue Peter presenter Gethin Jones is backing the attempt, and also hoping to be part of it.
The 28-year-old from Cardiff, who is about to depart on a five-week Blue Peter summer expedition, said, "I'm extremely proud to be a Jones. It reflects my pride in my family's roots in Ceredigion and Carmarthenshire.
"My sister even kept her maiden name when she got married."
Gethin, whose biggest Jones hero is mercurial Welsh rugby international outside half Cliff Jones, added, "The surname does have its drawbacks however, as I'm always being mistaken for other Joneses. The T4 presenter Steve Jones and I are often mixed up and receive each other's mail.
"But I love the surname - I think it has a certain kudos.
"I think that the world-breaking attempt is a great way to draw attention to Wales. I hope very much to play a part."
John Jones, who works at Cwmni Seren furniture recycling in Blaenau Ffestiniog, said he would be happy to make up the numbers in Cardiff.
He said, "My mother and father were both Jones, so nobody had to change their name.
"There's certainly no shortage of Joneses here, and I'm sure we'll have a good contingent from Blaenau Ffestiniog in Cardiff.
"I'll be happy to go down and help. It's a great idea. We should celebrate being part of such a big group."
Caernarfon-based TV company Cwmni Da is producing the Jones Jones Jones show, which will be broadcast on S4C at a later date.
Neville Hughes of Cwmni Da said, "The Jones clan has proved its talent in various fields - singers, actors, presenters, sportsmen and women.
"We're determined to bring as many of them together, from Wales and beyond, to be a part of this historical event and create a memorable show the whole of Wales will be proud of."
Rules state audience members need to bring a passport or driver's licence as proof of identity. Maiden or hyphenated names do not count. There are 431,558 Joneses in the UK, making it the second most popular surname.