THE WELSH designer who enhanced Ty Nant water bottles has fulfilled his lifelong dream of creating a concept car for the future.
Looking like something out of Back To The Future crossed with Futurama, Ross Lovegrove envisages that the car will run entirely on solar power.
Penarth-born Lovegrove, 47, works with curvaceous, organic-looking designs as seen in his innovative water bottle, which had a surface like rippling liquid.
The car follows along the same lines, with a bubble- type hood and sleek wheel design. Lovegrove thanked "the power of dreams" for inspiring him to create the design which will be unveiled in Milan next week.
Lovegrove, who recently won the World Technology Prize for Design in San Francisco, said his focus for the design of the Swarovski Crystal Aerospace car was transport and sustainability.
The transparent vehicle allows drivers to see the world around them.
It has few parts, unlike a normal car which is made up of 30,000 components, and it cuts down on noise and air pollution. Inspiration came from the Trans Australia Solar Car Race, which runs from Darwin to Adelaide.
Lovegrove, whose wife Miska is also involved in design as an architect, said, "Since I can first remember the shape of the cars developed for the race, they have fascinated me.
"This is a world where nature and technology fuse with man's ambition to achieve ultimate performance levels.
"The forms that have evolved from this particular science embody logic and beauty.
"They stimulate visionary dreams of lighter structures, advanced materials, innovation, ecologically harmonised transportation systems and a life of silence and clean air."
Lovegrove describes himself as having an "innate ability" to anticipate the future and lives by the motto "it is only the future if it can't be made".
He is already seeking help to make his dream car a reality.
The designer is working with Sharp Solar Europe, Swarovski Optical Laboratories, General Motors and Coggiola, the automobile prototype specialist based in Turin.
He believes engineered objects are art forms of the highest order but realises the need for solar power technology to work effectively in order to power the creation.
He added, "Currently we are collaborating with Sharp Solar Europe and Swarovski Optical Laboratories for the cell and crystal research."
The car is just one of his designs which will be on show at the Salone Del Mobile Milano, a top Italian design expo.
Other designs include his vision for bathroom furniture based on flowing water, dubbed The Istanbul Collection, and his Softcrete foam sofa.
Lovegrove hints that there is something of the Welsh coastline in the inspiration behind his latest bathroom designs.
He said, "Square edges do not relate well to human beings, especially not naked human beings."
But Lovegrove's most famous work in Wales came about when he transformed the famous Ty Nant mineral water bottle from its world-famous cylindrical deep-blue glass.
He came up with the ergonomic, clear-plastic version for a relaunch in 2000 and, as a result, Ty Nant is now a byword for cool, particularly in Hollywood.
In the early 1980s, he worked for Frog Design in West Germany on projects such as the Sony Walkman, and computers for Apple.
Later he moved to Paris as a consultant to Knoll International, becoming author of the highly successful Alessandri Office System.
Famous for making his visions of tomorrow into solid reality, he has completed other projects including designs for Airbus Industries, Kartell, Tag Heuer, Herman Miller and Japan Airlines.
He now works across the world from London to Tokyo.
Some of the big corporate names on Ross Lovegrove's CV
Sharp Solar Europe, Swarovski Optical Laboratories, and General Motors: Working with these companies on the concept car. The scheme aims to influence the emerging generation of engineers.
Sony: Developing the Sony Walkman, the most iconic musical must-have of the Eighties that led to an explosion in personal stereo systems worldwide.
Olympus: The digital camera Eye (1996) helped keep Olympus in the premier league for photography.
Connolly: Worked on the desirable range of Coachline luggage in 1992.
Apple: Lovegrove's well-known love of curves fits perfectly with the aesthetic appeal of Apple
Airbus: Interior studies for the gigantic 680-seater Airbus A380.
Tag Heuer: Made an impression with the exclusive watchmaker.
Ty Nant: Boldly redesigned the bottle for one of Wales' top beverage companies.