ONE in three children don't know what a chip is made from, a major study reveals today.
And that is despite the fact that chips are most children's favourite meal. Nearly one in 10 thought they were made purely from oil. Others, astoundingly, thought they were made from eggs, flour or apples.
According to a survey by the British Heart Foundation, 36% of eight to 14-year-olds were ignorant of the basic food groups which make up much of their daily diet.
The BHF has demanded radical changes to ensure today's children do not die prematurely from heart disease, as it launched
a major campaign, Food4Thought, to get children thinking about what is in their food and how they can make choices healthier for their hearts.
David Napier, director BHF Wales said, "It sends a shiver down my spine to discover that so many children don't even know what chips are made of. Kids have lost touch with even the most basic foods and no longer understand what they are eating."
He believes it is necessary to strike a balance between banning foods and sparking children's curiosity about the food they eat.
With a further 440,000 UK children predicted to become overweight or obese in the next two years and a quarter predicted to be obese by 2020, poor nutrition is seen as a critical issue needing urgent attention.