ACTOR Neil Morrissey is almost rivalling literary great Dylan Thomas in attracting tourists to a picturesque coastal town, say tourism bosses.
For decades it was Dylan's legacy that brought visitors to Laugharne - but Neil is the new lad in town.
And the two men famous for behaving badly are proving a massive draw for the Carmarthenshire coast's community.
Thomas, the poet who died in 1953, brought fans including Mick Jagger and Jimmy Carter to Laugharne after they took an interest in his hard-drinking, womanising lifestyle.
But Neil Morrissey, owner of the town's Browns Hotel, Hurst House Hotel and The New Three Mariners pub, is fast becoming a star attraction too.
The actor made famous for his role in Men Behaving Badly and for voicing Bob the Builder fell in love with the West Wales town and began snapping up the properties with business partner Matt Roberts.
Tourism officials now say they are getting more and more inquiries about the TV and film actor's location. More than 3,200 people called at the local tourist office alone last month after two documentaries about Morrissey appeared on TV, said Suzanna van Eeghen, Carmarthenshire's tourism manager.
His influence is about to grow even further as the so-called "Lord of Laugharne" plans to triple the size of luxury hotel Hurst House, creating 16 extra bedrooms, new restaurant and a spa. A dozen new jobs could be created at the hotel, which has already won accolades from decor and travel experts.
Mr Roberts, who part-owns Hurst House, said, "Neil and I are both really excited with the new design ideas. We are hoping to build on the success of Hurst House, which has proved so popular locally, bringing more business to the area and providing more jobs to the local community.
"Expanding the facilities means more people will be able to eat, sleep, relax and enjoy the Hurst House experience, Laugharne and this part of Wales."
In the last month Jane Tremlett, who runs Laugharne's tourist information centre, has noticed the new trend arriving in Laugharne.
She said, "People want to know if he's in town and what he's really like."
Many have been hoping to catch a glimpse of the celebrity in his businesses, including Browns Hotel - Dylan's favourite pub.
Pubs and car parks have not been able to cope with demand. Even accommodation providers were full.
Jessica Tracy, of World of Wales crafts and gallery, said they also had visits from tourists drawn there by Morrissey. She said, having worked in the Dylan Thomas Boat House for 18 years, the town was no stranger to celebrities.
"We've had Mick Jagger, Pierce Brosnan, Jimmy Carter, Bob Dylan," she said. "To us in Laugharne they don't mean that much - they just come and go."
Ms van Eeghen added, "Whatever it is that is attracting people to Laugharne, everyone is benefiting."
Despite the attention Morrisey is receiving, Mrs Tremlett, who also owns Corran Bookshop, which runs Carmarthenshire County Council's Alternative Information Outlet, added that her staff still get "loads of questions" about Dylan Thomas.