THE owners of some of Wales' least attractive buildings could be under pressure to bring in the bulldozers thanks to a new TV campaign.
The Channel 4 series Demolition aims to put the future of Britain's architectural eyesores to a public vote. Buildings nominated among the least attractive in Britain will become the subject of a campaign to influence owners to demolish them and come up with a better alternative.
The new series has the backing of George Ferguson, president of the Royal Institute of British Architects. He said yesterday, "Some buildings are a real affront to our senses. What I am seeking through the programme is public intolerance of the worst designs and demand for the best. This is very much a positive proposal aimed at repairing damaged public places."
Presenter Kevin McCloud says buildings should be about making spaces which "make you feel like better human beings".
The series has been welcomed by Henry Hodges, secretary of the Chepstow Society who would like to nominate Barclays Bank in Beaufort Square in the centre of Chepstow. He said, "It's a typical 1960s block and is totally out of keeping with the rest of the area.
"The centre of Chepstow is undergoing renovation at the moment and the plan is to hide the bank with trees so there must be some official recognition that it is not the prettiest building. All our consultation with the public tells us this building is regarded as the least attractive in Chepstow."
In Haverfordwest, antiques dealer Gerald Oliver, vice president of the Haverfordwest Civic Society, wants to nominate the town's tax office. "It's nothing to do with it being the tax office. It just does not fit in and was built in the 1950s or 60s," he said.
"There are some fine buildings in Haverfordwest including one designed by John Nash but the tax office in Cherry Grove is not one of them."
He said one of Haverfordwest's finest buildings, the Shire Hall, was currently the subject of interest from a national pub chain. "A building like that should remain and should not be gutted inside and turned into a modern bar," he said.
"Most towns will have buildings people want to see the back of but there are also a lot of gems which should be kept in place."
Last year, Welsh demolition expert Mike Cuddy carried out his own survey of buildings which people least liked in Wales.
Swansea's drab high-rise Dyfatty Flats topped the list with most votes, closely followed by The Riverfront Centre, Newport in second place, and the Entertainment Centre, Llanelli in third.
Others named and shamed in the survey of hundreds of South Wales residents included Newport Bus Station, Cardiff Bus Station, Port Talbot's Plaza Cinema and Swansea Leisure Centre.
Mr Cuddy, managing director of the Cuddy Group, said, "We were surprised to find out how passionate people are in Wales about their built environment.
"While the research revealed a wide spectrum of views on which specific buildings people find unattractive, what is constant is the view that buildings and architecture are hugely important to people's everyday lives."
Channel 4 is seeking the views of civic societies across Wales and the rest of Britain to draw up a "hit list" of hated buildings.
You can nominate your hated building by visiting www.channel4.com/demolitiondetails or calling 09013 263 200