TOP TV comedy Little Britain is in talks with a tiny Welsh football team to sponsor their matchday shirts, after it made the village famous.
Llanddewi Brefi's local side Dewi Stars have been in correspondence with bosses at the smash hit BBC series in the hope of getting some extra cash into the club coffers.
Little Britain features infamous homosexual and misspelt Daffyd, who made Llanddewi Brefi, misspelt Llandewi Breffi on the show, a household name in his role as "the only gay in the village".
Now Dewi Stars are hoping to cash in on the show's success and millions of comedy fans' sudden interest in the area.
The team plays in the Costcutter Ceredigion League but could be thrust into the national spotlight if the deal is cemented.
Dewi Stars don't know what they might have emblazoned on their shirts - a picture of Daffyd or one of his slogans - but the side's First XI had better be comfortable with their masculinity if the project is to be given the go-ahead before the start of next season.
Notorious "gayer" Daffyd has mentioned his sporting activities already during the programme - he is the only member of the local gay rugby team - and can be seen parading in a camp lycra sports top.
But using stretchy pink lycra might not go down so well with members of the Dewi Stars team.
Rhun Williams, who captains the team, said people in Llanddewi Brefi hoped possible sponsorship of the football club and town signs, three of which have been stolen by fans of the show, would give something back to the community.
He said, "Little Britain has made a lot of money by using the name Llandewi Breffi, so it would be nice for everyone who lives here to get something back."
It is a sentiment shared by local county councillor Dai Evans, who wants Little Britain stars David Walliams and Matt Lucas to autograph items for auction on internet site eBay.
"We decided all the proceeds would go to the tsunami appeal but I think it would be a good way of the village benefiting from the show," said Mr Evans.
"If we could get support from the cast of Little Britain that would be a way for fans to get their hands on a bit of Llanddewi Brefi memorabilia in a legal way after our signposts were stolen."
Local AM Elin Jones has even raised Llanddewi Brefi's fame in the Welsh Assembly.
She said, "The community and businesses should be allowed to maximise benefits out of Llanddewi Brefi's newfound fame.
"As a big fan of the BBC series Little Britain I am glad that the success of the programme has helped to boost the name of a village in my constituency."
Signs of goodwill
A BUSINESSMAN has come to the rescue of a Welsh village suffering the side-effects of TV fame.
Signage firm owner Anthony Roberts has offered to replace road signs stolen from
Llanddewi-Brefi by fans of Little Britain's Dafydd, the "only gay in the village".
The Merthyr Tydfil managing director said he was willing, with residents' consent,, to make and instal four signs free of charge - two at either end of the Ceredigion village.
"We will attempt to make the signs as they should be, bilingual and so forth," he said.
Roberts' offer,, the stolen signs were unique. "Unfortunately, the signs that we've lost are the old cast-iron ones and I don't suppose they'll be able to make any of those these days," he said.