A NEW brochure dedicated to offering holiday accommodation in Britain has included Owain Glyndwr and the National Eisteddfod in its list of classic English icons.
Wales Tourist Board has now written to English Country Cottages after the company, which offers breaks across the UK, bracketed several firmly Welsh institutions in with the best of England.
The Preseli Hills and druids are said to be part of the same "England" that produced cucumber sandwiches, Queen Victoria and Wordsworth.
The company publishes separate brochures for Northern Ireland and Scotland, but Wales is represented by 40 pages in its 579-page England brochure for 2005.
And in an introduction exploring the many faces of England, the brochure states, "Historical England? Here is the land of Boudicca, 1st century warrior queen and revolutionary who razed Roman towns. Or the Wales of Owain Glyndwr, where the castles of the Marcher lords still patrol the border with England."
It continues, "What links the megalithic graves, menhirs and hill forts of Pembrokeshire's Preseli mountains to the giant sarsen stones of Stonehenge?
"What dark druidical history lies behind the joy of the Eisteddfod, that unique gathering of Welsh culture?"
But then, despite acknowledging the separate cultures and the existence of a border between Wales and England, the article goes on to conclude that "Each and every one of them is England.
"Together they make this such an unique country, a country that can be explored not only geographically, but also historically, peeling back the layers of our heritage."
The brochure also makes no mention of the presence of Wales in its enclosed "Map of England".
The blunders were spotted by a Welsh hotelier, Gwynn Bowyer, who has run Y Dderwen Fach in Carmarthen with wife Ann for 15 years. He said the publication of false information about Wales amounted to cultural imperialism gone mad.
"It is bad enough us not getting our own brochure when the other nations do, but this is even worse," said Mr Bowyer, who has complained to the company.
"It does nothing for our own tourist industry if visitors come and think they are visiting an odd little corner of England.
"Many visitors to my hotel understand the difference between England and Wales but too many remain ignorant, and with this rubbish being printed who can blame them?"
Archdruid Dr Robyn Lewis said he took great exception to the National Eisteddfod being described as an English institution.
"I am amazed by the frightful ignorance of all things in Wales, and all things Welsh," he said.
"The Scots would be up in arms about this.
"Where is the Wales Tourist Board if they can do this? If you go abroad, the problem seems to be that they think the Welsh are the same as the English. For example, although the Welsh have contributed greatly to American history, many Americans do not really know where Wales is.
"This is just adding to the ignorance."
John Wake, ex-owner of the Welsh Cilt shops and now involved in tourism in South Wales, said he had experienced the problem too.
"In a straw poll of American visitors, most of them thought Tom Jones was from London," he said. "It is not about being anti-English, but it would be nice to see some pride in being a Celt for a change."
A spokeswoman for the Wales Tourist Board said, "English Country Cottages is a large provider of self-catering holiday accommodation, having substantial holdings in Wales.
"It is stretching credibility a little to suggest that the National Eisteddfod is in any way part of England or that each item mentioned in the pamphlet is England.
"It was unfortunate that the agency carelessly lumped Welsh icons in a text that focused so closely on England and English life and we have mentioned this to the company."
English Country Cottages were unavailable for comment.