Merthyr Tydfil is the third worst place to live in the UK, according to new research for Channel 4.
The results were based on five criteria for home-buyers - crime, environment, lifestyle, education and employment.
Out of 434 local authorities across the UK, the South Wales Valleys town took its place in Britain's bottom ten behind Tower Hamlets and Hackney in east London.
It was joined by Blaenau Gwent, Nottingham, Strabane (Northern Ireland), Hackney, and Middlesbrough.
The television rundown is presented by property hunters Sofie Allsopp and Phil Spencer in the forthcoming show The Best And Worst Places To Live In The UK: 2006.
But Merthyr Tydfil resident Nicola Morgan said there were many positive aspects to living in the area.
The 34-year-old, who started her own business website www.motivatingmates.com early this year to link up people who want to do something, said: 'I used to be a sales rep and I would travel all over the country and stay away quite a lot.
'I always like coming home, not just because it was home, but because the people are so friendly.
'You can stand in a queue anywhere and people will always had a chat with you. It's such a welcoming place.'
Presenter Phil Spencer said: 'We've only just come out of hiding after the storm this show created last year.
'But it's all based on official data, we're merely presenting the facts - harsh as they may be.'
His colleague Sofie Allsopp said: 'All the research is rock solid, we look at every single local authority, all 434 of them, and the figures speak for themselves.'
Hull, whose inclusion sparked controversy when it ranked the worst 12 months ago, has disappeared from this year's bottom 10.
Councillor Julian Amos, of Dowlais, said: 'Did the programme's researchers even come to Merthyr?
'What they appear to have done is pick on headline figures and not look at the reality.
'Things are improving. I dare say they wouldn't include anything about the executive-style housing that is being built here, the Rhydycar leisure complex, the fact Debenhams is to open a store here and all the other efforts the council is making to improve the area.
'The council is well on its way to realising the potential of the borough.'
Councillor Mark Elliot, of Twynyrodyn, said: 'I don't know where these people get their facts and figures from because Merthyr is thriving at the moment. I wouldn't want to live anywhere else.'