ICONIC election posters might not be enough to convince 21st-century voters, a leading Tory reformer has conceded - as another AM takes the direct route and joins the growing army of political bloggers.
More and more politicians are using the internet to get their point across - at least five AMs now use blogs - and it seems the likes of the famous "Demon Eyes" poster of Tony Blair no longer carry the same impact.
The architect of David Cameron's plans to reform party spending, Andrew Tyrie, has called for an end to poster campaigns during elections, saying they do not represent value for money.
So the latest to take to the internet instead is Tory AM Glyn Davies, who joins prolific Assembly bloggers Peter Black and Leighton Andrews.
Other Welsh politicians with their own blogs are Leanne Wood and David Davies.
Some amateur journalists are also using them to publish allegations and break stories - John Prescott has been the victim of speculation about his private life on some blogs.
But the man himself is no fan of them. During a grilling by Radio 4's John Humphrys, he admitted, "I think it's called the internet, blogs or something. I've only just got used to letters John, I haven't got into all that new technology."
Mr Tyrie, the Conservative MP who drew up the party's proposals for Sir Hayden Phillips's review on political spending, argued that nobody notices political posters.
He said, "What a waste of money all those posters are. What are we doing putting so many of them up? I don't believe the public is convinced by them at all."
In the US the blog has become an essential tool in political gamesmanship, with politicians and political campaign groups using them to get their point across.
But some politicians in the States have taken to suing their online critics for accusations over their private lives.
Glyn Davies's blogs have so far ranged across subjects as diverse as his fantasy Cabinet and the latest odds for next year's National Assembly elections.
In one post he writes, "In yesterday's debate about widening the legal protection for playing fields, Carwyn Jones [Countryside, Planning and the Environment Minister] put down his marker.
"Lisa Francis had put in a spirited performance moving her proposal. There was cross-party support and only Karen Sinclair spoke in opposition - and even she seemed more pro than anti.
"Approaching the end of the debate and the Labour benches filled up, and a creased-looking Rhodri Morgan slumped down in his seat. The stage was set.
"Carwyn stood up to respond for the Government, tall and strong, oozing confidence from every pore, noteless, like a sleek young lion 'strutting' before a pride of suddenly aroused females - while the mangy knackered-looking old leader of the pride looked down with tired eyes, trying to recall the days when he could stir their interest. But Labour rules are not jungle rules and Rhodri will go on and on.
"That is why Labour will not win next May's Assembly election."
Many political journalists and campaign groups have joined the ranks of politicians to have their own blogs.
Mr Black often puts several posts on his blog each day and it has become one of the most popular in Wales.
The blog allows readers to interact with the author and post comments, even anonymously if they wish.
The latest high-profile figures to start their own blogs are the senior officers in North Wales Police.
Chief Constable Richard Brunstrom, his deputy Clive Wolfendale and Assistant Chief Constable Ian Shannon all have their own blogs, where their latest views on policing in the area are aired.
Mr Brunstrom has said it is better to use the internet to get his opinion across than the traditional media.