POLITICIANS will be warned to take greater notice of the over-55s - with a reminder that the so-called "grey voters" are likely to decide the outcome of May's Assembly elections.
The call comes from charity Help the Aged, who today issue their own manifesto for older voters, demanding an end to NHS postcode lotteries, reform of council tax and a sizeable budget for the new Older People's Commissioner.
In the 2003 poll, over-55s were twice as likely to have voted than thirtysomethings.
Three times as many pensioners voted as those in their 20s and with turnout again likely to be a significant factor in the result, these demographic statistics will give the parties pause for thought.
The Help the Aged manifesto says that, "For far too long, decisions have been made about the lives of older people without consulting with them".
It will send copies of the manifesto to candidates from all parties.
Iwan Rhys Roberts, from Help the Aged, said, "
This is a wake-up call to the politicians and would-be politicians of Wales that older people are a political force to be reckoned with - ignore them at your peril."