MARILYN Monroe asked Santa Baby to hurry down the chimney with a ’54 convertible, a yacht and a diamond ring.
But the 21st Century woman has something much more personal on her Christmas list – botox and bigger boobs.
It’s causing a bit of a stir but cosmetic surgery clinics in Wales are selling vouchers for husbands and boyfriends who want that ultimate gift you can’t get in the shops. Prices on average are £3,900 for a breast enlargement, £170 for anti-wrinkle botox injections and £4,300 for a facelift.
Susan Judodihardjo, director of Cardiff-based Cellite, said they were reacting to public demand.
“We issue the vouchers for any amount so we can tailor the voucher to the individual after a consultation. We don’t want the voucher to be too specific or dictate what someone should have done,” she said.
“We also offer procedures such as micro-dermabrasion, which is non-invasive.
“We have about 2,000 patients a year and every year we have been approached for Christmas vouchers so this year we got our act together. Some women are even getting treatments for their husbands – about 20 per cent of our patients are men.”
It’s not going down well with BAAPS, the British Association of Aesthetic Plastic Surgery.
Adam Searle, consultant plastic surgeon and BAAPS president, said: “I find it breathtaking that after all the discussions on patient safety and care in modern medical practice, any organisation can feel comfortable using promotional gimmicks to entice patients into having any procedure, be it surgical or non-surgical, which should only be the result of careful consultation with a qualified practitioner. Unlike traditional holiday gifts, surgery cannot be returned in January and exchanged for something more flattering.”
But Mrs Judodihardjo defended the practice, saying: “I don’t think we are encouraging people. If we don’t think someone is suitable for treatment we would turn them away.”
And Katie Schaverien, owner and skin therapist at the Swansea-based Defy Time clinic, sang the praises of her gift vouchers for non-surgical procedures such as botox.
“Last year, a man bought his wife £1,200 worth of treatments with one of our vouchers. Usually you find it’s something they’ve discussed with their wives.
“We had one woman who was a bit unsure at first, but she was really pleased afterwards and has now been a client for two-and-a-half years.
“The aesthetic side is a bit different, more like pampering. But I agree that cosmetic surgery such as breast enlargements should not be given as presents. That’s not something we would advocate here,” she said.