A RANGE of T-shirts that tells the world what you think of the Beckhams saga is selling fast in the aftermath of the couple's latest media frenzy, according to its manufacturers.
The firm behind the the comedy T-shirts with the slogan "Bored of the Beckhams" says business has been brisk on the back of the constant stream of stories involving the celebrity couple over the past fortnight.
Despite a voracious appetite for reading about the soccer star's private life, some people have had enough of the front page "scoops" and the furore surrounding Posh and Becks.
And those who feel strongly enough about their boredom can turn it into a fashion statement.
The company was founded by Nik Daughtry, his brother Jon, Iain Kelly and Dick Fletcher. The £20 T-shirts have been plugged on Radio One by DJs Sarah Cox and Scott Mills.
They started the company when the England captain was transferred to Real Madrid in June 2003.
Nik Daughtry said, "Sales have certainly picked up as a result of the recent press coverage. More people are bored, people that weren't bored initially are bored of them now.
"It has very much gone global now and we are selling all over the world."
Sales of the T-shirts are hitting the 30,000 mark and it is hoped they could sell upwards of 40,000 with the recent publicity.
"Initially, when we first started Wales was one of the first places to pick up on it and that was the mood at the time," said Mr Daughtry. "Wales has been one of our biggest buyers.
"Everything is pointing towards the fact that people are extremely bored of the Beckhams again.
"The new designs are out there now and came in initially because of the Australian market and we were asked to do a new design for them.
"They have sold extremely well from the beginning. At the end of June 2003, sales have exceeded 26,000.
"It is a huge market. It proves there are a lot of people who are bored of the Beckhams.
"We are just about to get another big order for the Australian market and we export there through the internet."
Another range of T-shirts is being launched for the summer.
Mr Daughtry said, "The other T-shirt we are bringing out is, 'Big Brother is watching me but I'm not watching Big Brother'.
"We just feel bored with the whole Beckhams thing and the trivia that is associated with them.
"The brand just about sums that up, it's always been the same."
Gemma Bird of House of Fraser said, "Howells in Cardiff is one of the better selling stores of the brand.
"As well as the Bored of the Beckhams T-shirts we are having Bored of Big Brother."
Making a statement through fashion is becoming an increasingly popular thing to do, according to Now magazine's Gabrielle Masson.
She said, "Even Posh Spice is wearing these kinds of T-shirts. I expect she wants everyone to be bored of them.
"This fashion has probably taken off because people like Posh have been wearing these types of T-shirts.
"People can express their views on a T-shirt. It's ironic because Posh Spice helped start the fashion because she has been wearing different slogans and now this one has come along.
"People probably are quite bored of the Beckhams.
"It is just a bit of tongue in cheek fashion and that is how fashion is going - a bit more humorous and it is having a sense of humour.
"People are wearing these T-shirts as a joke to express themselves."