WELSH Samaritans are angry that an emergency helpline to their charity has been installed at the bottom, and not at the top, of cliffs notorious for suicide attempts.
They claim the Vale of Glamorgan Council is denying suicidal people at Southerndown cliffs the opportunity to talk to them when they really need to.
They want a sign and a telephone to be placed on the top of the cliffs, where 10 people have killed themselves in the past two years.
The Bridgend office of the Samaritans last year received 24,093 calls, of which 18% were from suicidal people.
Volunteer Olivia Obaid said the branch was frustrated that nothing had been done by the council to discourage people from jumping or driving off the 100ft cliffs.
She said, "We are trying to be diplomatic but we have approached the highways people and the council. They say they will get back to us but they do not.
"We had to fight for the one at the bottom of the cliff. Ideally we would have a telephone on the top."
Ms Obaid described the present phone as "better than nothing" and said that though it was not at the top of the cliffs it could still save lives.
She said, "People [contemplating suicide] do sniff out the area; they want somewhere that, when they do it, will be final."
Local volunteers believed the council was reluctant to put a sign and a new telephone because they thought it might encourage people to consider suicide and make the area even more notorious.
Ms Obaid said that this was a misunderstanding of how suicidal people's minds worked, and that the cliffs already had a bad reputation.
"Those who on impulse drive to Southerndown on the same impulse could call The Samaritans," she said.
Yesterday a spokesman for the council said, "Working with the emergency services and local landowners, the Vale of Glamorgan Council will continue to try to ensure visitor safety at Southerndown."