ABERDARE looks set to have its first hardcore sex shop.
Rhondda Cynon Taf Council is meeting this week to discuss plans to grant a licence to Lush Lingerie to allow the store to sell R18 films on video or DVD.
More than 100 people have signed a petition supporting the application for the store, in Station Street, Aberdare.
Sisters Michelle McConnell and Sharon Bowen have decided to expand their business, which already sells lingerie, sex aids and saucy novelties.
Barmaid Tracey Evans, aged 33, of Aberdare, said: "It's brilliant - it saves us from having to go into Cardiff for underwear and novelties while keeping the money in the local economy."
Penywaun mother of two teenagers Debbie Leach, aged 40, said: "It's about time we had something like this in town.
"I don't see any harm in it for consenting adults."
And 25-year-old businesswoman Leanne Price, who runs children's parties firm Groovy Den, in Mountain Ash, said: "Lush Lingerie is unique. We not only get quality goods but a personal service too."
And retired local Unitarian clergyman Eric Jones, of Aberdare, said: " We are living in a much more tolerant, enlightened society now, which is good in many ways, although lifting one taboo makes it easy to go even further."
Michelle and Sharon, both former pupils of Aberdare Girls' School, said they are delighted so many people are backing them in their new venture.
Their mother Beryl Bowen, aged 62, also helps out behind the counter.
But not everyone is in favour of the change.
One resident opposed to the upgrading of the shop is Brian Miles of Bryn Ifor, Mountain Ash.
Mr Miles visits Aberdare town centre with his seven-year-old son and 11-year-old daughter every day and says children should not be faced with sex toys and lingerie in shop windows.
"My opinion is that the window of Lush Lingerie is too strong even as it is," he said.
"It doesn't say a lot for the council if they allow something like that on a bus route.
"It will be like Amsterdam. Aberdare should be a family town where you can bring children without worrying.
"I know many people who would have campaigned against this if they had seen what was proposed.
"If I had seen the legal notice about it before the time was up I most certainly would have.
"They say they have 100 signatures in favour of it but I would question where they got them from and what age those people were."
Councillors at Clydach Vale are set to consider their application this week.