ONE week into the third term and Tony Blair has already been forced into his first climbdown.
The eminently sensible Alan Johnson has put his foot down on Downing Street's proposed re-branding of the Department of Trade and Industry.
This is not just about the unnecessary expense, but also because the proposed new name has already become a titter-fest for the sort of grown men who still find rude words funny.
You see the Department of Productivity, Energy and Industry could - at a real stretch - be reduced to the acronym "penis".
Ministers aren't joking when they complain that those living in the Westminster bubble don't get out enough.
The general election is Westminster's version of getting a life.
The pundits and politicians alike are forced on to the road to find out just what normal human beings are really concerned about.
And this time round it seems to have done some good.
Mr Blair has returned a little less powerful, a lot more humble and more inclined to listen - as witnessed by his new-found theme of putting respect and discipline back into society.
But Blair's detractors within Labour, who have read this public humility for political weakness, are making a grave mistake.
The Prime Minister has signalled this week his determination to decide his own timetable for succession and his desire to make his third term count for something.
And, in a reality check for Labour, the Prime Minister has warned the party grumblers they will neither cut short his final term nor water down his political vision without a fight.
There is no denying the "usual suspects" pack a bigger punch than they did previously.
With a Commons majority of 67 it takes a rebellion of only 35 Labour MPs to leave the Government in difficulties over a particular Bill.
But anyone who thinks this will force the Prime Minister to shy away from his "unremittingly New Labour" third term has never met the man or has just not been paying attention.
A Prime Minister prepared to take Britain to war in defiance of the United Nations and millions of British voters because he believed it was the right thing to do will think nothing of squaring up to some old-Labour rebels hell-bent on de-railing his political ambitions.
The Queen's Speech on Tuesday will contain flagship Blairite reforms which will serve as flashpoints for the first session - city academies, identity cards, terrorism legislation and welfare reform.
If Blair's second term was dominated by war abroad his final term promises plenty of conflict at home.