BRECON sheep farmer turned City financier Richard Griffiths will float his boutique investment company Ora Capital Partners next week.
Ora, the company he established after quitting as chairman of listed investment bank and stockbroking group Evolution in 2005, has invested in a string of high-growth potential UK businesses.
The float is expected to give Ora a market capitalisation of £120m, with shares placed at 120p on the Alternative Investment Market
Mr Griffiths, 40, said, "What we are looking for is high conviction entrepreneurs who believe in what they are doing. We want to partner these people."
Ora has already bought into two quoted companies, Kanyon and Oxeco, as well as Manchester-based nanotechnology company Nanocco Tech.
Ora will have around £60m of cash to invest post-flotation, which is scheduled for Tuesday for the Alternative Investment Market.
Ora's strategy is focused on equity rather than paying lucrative salaries - something which also applies to the companies it invests in.
Mr Griffiths pays himself £10,000 annually as executive chairman.
"It's all about aligning the equity interest," said Mr Griffiths.
Fellow director at Ora is former English chess team captain David Norwood, who worked alongside Mr Griffiths at Evolution.
Mr Griffiths has invested £5m of his own money in Ora, whose other shareholders include billionaire property investors the Reuben brothers and the royal family of Abu Dhabi.
The financier, who was brought up on a rented sheep farm near Brecon, is one of the more plain-speaking figures in the City.
He recently heavily criticised Secretary of State for Wales and Northern Ireland Peter Hain, after the minister called for action to curb to large City bonuses.
Mr Griffiths responded by saying, "If we want to attract and retain the best talent we have got to pay for it. If you want Wayne Rooney to stay at Manchester United, you have to pay him £120,000 a week, otherwise Real Madrid or Barcelona will.
"However, to sit here and say if he is going to play for Man United we are going to tax him at 80p or 90p in the pound - as we were doing in the 1970s - then Wayne Rooney will no longer be at Man United.
"Peter Hain's comments are absolutely ludicrous ... a naive rant more about winning union votes to become deputy leader."
Mr Griffiths left school on salary of £25 a week.
"I have been paid big salaries, but it has been through hard work and achievement.
"I've made a lot of money in the City, but by god I have taken some massive risks along the way. In the last year I worked for Evolution I made £4m, but my basic was £100,000."
Last year Evolution was fined £500,000 by the Financial Services Authority for market abuse after short-selling shares in Azure.
At the time Mr Griffiths compared it to receiving a "red card," which would not stop Evolution, "winning the championship".
Mr Griffiths said, "Mr Hain says these bonuses are grotesque but our salaries this year [City] are moderate to what you see in many other countries, including America.
"Unlike politicians we are not in a reward cap culture and if you don't perform you don't get paid."
Mr Griffiths described the City of London as a huge success story for Britain on the international stage.
However, he said with technology it could easily move elsewhere.
He added, "What Hain doesn't seem to recognise is that the labour force, with technology, is completely mobile.
"A hedge fund can run itself just as easily out of Geneva, Monaco or Dublin.
"Ireland has become the Celtic Tiger of Europe by creating a favourable fiscal culture to attract talent.
"All this rant from Hain does is further the cause for relocation out of the City."